How To Create Impactful Marketing

How do you create impactful marketing? The kind of marketing that your ideal customer will never forget, where they’re on the lookout for your content because they can’t miss it!

There’s nothing worse than haphazard and lacklustre marketing with no game plan. Marketing that’s just an add-on is sure to fail. 

Marketing is the bread and butter of your business, and without investing time and money, your business is sure to stay stagnant, or worse, crumble! To be blunt here; if you’re not investing time and money on your marketing, your business has no chance. 

Because you’re not even joining the competition of those who are already in the marketing game, those who have been planting the marketing seeds over a period of time for the growth and results. 

And then, when you’ve joined the competition, you need to do something different and extra to stand out. But most importantly, you need to be CONNECTING with your audience on a deeply emotional level, by taking them on a journey they NEED to be a part of!

As we head towards the end of the year, here’s a short overview of what makes impactful marketing:

👎Lacklustre Marketing

❌Lacks storytelling power

❌An overreliance on data

❌Doesn’t understand their customer

❌Zero emotional pull 

❌Has the suspense of paint drying on a wall

❌Doesn’t make the customer feel like the superhero

🥇Impactful Marketing

✅Tells stories your customer connects with on a deeper level 

✅Makes people anticipate your content and want to engage

✅Knows the customer and talks directly to them 

✅Leads with authentic emotion 

✅Builds curiosity and suspense like an Agatha Christie novel 

✅Takes the customer on a journey as the superhero 

To achieve anything, you need clear objectives and goals. 👌

This time of year is always a good time to reflect on what has and hasn’t worked in the year, and how you can drive forward doing things differently, perhaps in a way that you never considered to be on your radar. 

Whatever the size of your business, a detailed marketing plan is vital to avoid wasting time and money in the wrong places, and let’s be honest, we’ve all been there! 😅

By monitoring your marketing plan and campaigns, you can also adjust and make tweaks as you go.

With clear direction and clarity, which includes effective planning, you’ll find that the time and money you have to invest will grow. 

Marketing is a long game, and most of the time you don’t reap the benefits of the seeds you plant immediately. 

You need to be planting all the time, in a strategic and effective way. When your efforts are focused and clear as well, the only way is up! 📈

The problem is that the need to be consistent can be incredibly overwhelming, which is why I do what I do. I believe marketing can be straightforward, and minus endless stress. 

How are you going to approach a fresh new year? What will you do differently? 🤔

If you would like a whole team of marketers behind you and fighting your marketing corner, The Marketing Collective would love to work with you, whether you’re interested in done-for-you or done-with-you services. 

We can do a full marketing audit of your business to find out what is and isn’t working, and create the ultimate 2023 game plan with the services you choose! And then we can drive forward with you to make 2023 the year of marketing clarity and success. 

Say no to overwhelm! Book a free, no-strings-attached Discovery Call and let’s chat!