Why Email Marketing Should Be A Priority

NEWSFLASH; email marketing should be a priority, and it’s a total myth that email is dead. In fact, it is well and truly alive and kicking, as the medium with the most opportunity for exponential growth and increased revenue!

Need more convincing on why email marketing should be a priority in your business? Keep reading to get the straight-up facts!

Why you might want to give email marketing more attention

📧 People are craving more personal connection than ever, and you can’t get more personal and intimate than email as a space to build and connect with your community. 

📧 Email is still the preferred marketing channel that most consumers want businesses to communicate with them through, according to MarketingSherpa. And that includes Millennials and gen-Z-ers! 

📧 If social media shut down tomorrow, which happens, or you lost all your accounts for good, which also happens, you would still own your email list.

📧 You can get your message across to several people at once invested in you and your business because they signed up to receive emails from you.

📧 Email has the highest return on investment amongst all other marketing channels. To be specific, email marketing has a whopping ROI (return on investment) of 4400%!

📧 You are more likely to obtain a sale through email as opposed to social media.

We’ve seen it many times, a social channel goes down, and everyone is in chaos. There’s the sudden feeling of being disconnected from your audience and even the world.

So what would you do if that happened and the change/loss was permanent? Your audience gone?

Ok, so you’ve probably answered that you would have to start again with a new profile/new channel. Which yes, is correct, but that’s a lot of work and effort, especially if you had a big following. 

This is why you can’t rely on social media as your main marketing tactic. What you need to be doing is inviting followers into your world where you can keep them warm and nurtured. You need to have them on your email list!

That way, if social channels stop, break or vanish, you have your community in a warm and safe place, somewhere you own rather than ‘renting’.

And the best way to do this is to create value-driven and action-focused lead magnets. These can be checklists, ebooks, articles, how to guides etc, all of which will help your followers and audience to solve a problem.

Because then, guess what, you’re building trust, demonstrating knowledge, and putting them on a list!

It’s simples really, but so many people rely on social media to drive their business. And talking of social media, check out our blog, how often should you post on social media to see results?

If you’re feeling the pull to build or create an email list, and would like some expert marketing support with that, why not book yourself in for a free discovery call?