2023 Marketing Predictions
Marketing is an ever-changing art, which is why staying ahead of the game by knowing the 2023 marketing predictions and being future-thinking in marketing is always a good idea. By foreseeing the road ahead, you can move forward with the most effective, suitable and clear plan for your business.
In doing so, you massively increase your self-assurance and confidence, and decrease the stress of constantly trying to stay on top of everything! It can be a little suffocating when everything seems to pile up, but you're not even that sure that what you’re putting out there will make an impact.
With an ongoing global pandemic, economic instability, a war in Ukraine, and the rest, it’s okay if you’re feeling a little, well… frazzled, overwhelmed, stressed, depleted and fearful. You get the picture.
As the world constantly changes, marketing changes alongside it, reflecting the world around us, which is why marketers must always keep up to date with all that is current when creating their marketing plans.
With that thought in mind, let’s get specific about the top 2023 marketing predictions! 🔮
Short-form video content should be your focus.
Businesses and creators are seeing great success with content in the form of short-form video, one of the marketing trends of 2022 that’s predicted to keep building in 2023. With our attention span being only 8.23 seconds today, compared to 12 seconds in 2000, snackable, digestible content is the new way!
Did you know that YouTube Shorts now has 1.5 billion monthly active users? And we’ve also seen the trend building for short-form content over on Instagram and TikTok this year.
The Instagram feature, Reels, launched on 5 August 2020, has only grown in popularity ever since, with the Instagram algorithm prioritising showing Reels more than other features. The opportunity for growth when Reels is part of your strategy is so much greater than without! Posting shorter Reels of only a few seconds is powerful because Reels play on a loop.
It means that your shorter Reel will play on someone’s feed twice from start to finish. And this will indicate to Instagram that this is a Reel to push up in the algorithm, increasing your reach!
Augmented reality experiences are the future.
When online shopping rose significantly at the peak of the pandemic, so did the need for businesses to offer unique value for the in-store experience. Introducing… Augmented reality (AR) experiences.
AR technology is on the rise and expected to become more mainstream in 2023, both in-store and out-of-store, with more than a third of Gen Z predicted to be shopping with AR by 2025. And with trailblazing brands like Miss Dior and Burberry trialling immersive AR campaigns, it’s predicted that AR is only going to get bigger as a serious thing to consider in your marketing plan to help you stand out amongst your competitors.
Be a brand with a cause.
With people caring more about climate change, and the social inequalities and injustices of our world, consumers are also becoming more intentional shoppers. Being a brand with a cause is one of the most important 2023 marketing predictions as consumers look to brands to help them make sustainable purchases more manageable, according to Google Trends.
In other words, the brands that have an authentic and genuine purpose, contributing to the causes their customers most care about, are likely to be the brands that stand out against their competitors in 2023.
In recent years, we’ve seen brands become more conscious of their environmental impact, but now consumers are looking for more. They want brands to stand behind, believe in and contribute towards a cause!
Whatever 2023 marketing predictions you experiment with this year, one thing is for certain. You need a marketing plan! Whilst these are only predictions, there’s one thing I can say for 2023 with absolute certainty, and that’s the fact that you will get the results you desire when you have clarity and really double down on your marketing efforts.
And the second fact? My team of passionate marketers will take the stress out of your marketing, and help you drive forward with ease, if you choose to work with TMC.
Why not get ahead of the competition and 🔥 book your free Discovery Call 🔥 with me for January?
It’s time to get your know-how nailed and unwavering confidence in your 2023 marketing plans set in stone. Let’s make 2023 your most successful year of business and marketing yet! 🥂
