SPECIALISTS IN DESTINATION, PLACE AND TOURISM MARKETING
Destination Marketing Services
We find the hidden gems that make every attraction, town, city or region unique.
Putting your destination, event, or attraction, on the map.
With a credible and proven track record in successful destination marketing in tourism, we plan, implement and measure successful marketing campaigns to influence, inspire and create pride of place in destinations.
A FEELING OF HAPPINESS
We seek to create the tangible, satisfying feeling of happiness when a visitor has been matched with their perfect day out, short break or holiday experience they were looking for.
DESTINATION MARKETING FOR TOURISM IS ABOUT LOCAL DISTINCTIVENESS
We focus on the local distinctiveness of a destination, the people, hidden gems and the unique attractiveness.
COLLABORATIVE MARKETING
We work with collaborative groups including Hampshire’s Top Attractions and the Southampton & Region Hoteliers Association to give destinations a stronger voice, reach a wider audience & support each other.
DESTINATION MARKETING
We work with individual destinations and tourism businesses to support all their marketing needs. We can be your offsite marketing team helping in all areas of your marketing to increase your sales and visitors.
DESINATION GUIDES & BRANDING
From writing, designing & printing destination guides, to branding & literature for the destinations themselves. We can help you stand out, get noticed, and appeal to your target audience.
CASE STUDY
The Southampton Guide
The Southampton Guide was developed over 10 years by The Marketing Collective; a destination marketing company who have a passion for the city. After seeing public sector funding for tourism declined, The Marketing Collective took it on themselves to promote the city, delivering quality campaigns to increase the visitor economic of the city.
MARKETING STRATEGY
To develop and deliver a campaign based on the many reasons to #visitsouthampton so that a one night stay is not long enough. To work with organisations on generating content which attracts more visitors who stay for longer.
MARKETING COMMUNICATIONS
10 years of publishing The Southampton Pocket Guide (that’s over 800,000 copies) as the city’s official tourist publication.
SOCIAL MEDIA
We also built a brand community via social media via Facebook, Instagram and Twitter with a monthly reach of over 62,000 users.
CONTENT MARKETING
In 2017, The Southampton Guide was launched as a content-drive destination website.. Acting as a portal for reviews, itienraries, blogs and content from printed communications.
Reasons to #visitsouthampton
Working with our contact, clients and stakeholders across the city, we planned and delivered a video marketing campaign based on the their reasons to visit Southampton.
SAYING GOODBYE TO THE SOUTHAMPTON GUIDE
In 2020, The Southampton Guide was published for the final time. With Covid-19 hitting tourism hard it became unfeasible to keep the guide going without external funding. The guide did an amazing job for tourism over it’s 10 year stretch, all of which was developed, written, designed, and printed by The Marketing Collective.
6 STEPS TO MARKETING CLARITY TRAINING COURSE
Our 6 Steps to Marketing Clarity course was written to help destinations with their marketing.
Complete our mini-course and learn how to feel confident in your destination marketing. From your brand, your audience to your messaging, this training will help to set the marketing foundations needed to reignite your marketing machine to drive sales. Only £97 +VAT.
