Does More Traffic Equal More Money?
Gaining more traffic is great, unless the traffic bounces or people leave your website quickly. Digital marketing is as much about the quality of traffic as it is about increasing traffic.
It’s the same with followers. There are a lot of people on social media who have thousands, or even millions, of followers, who you might assume must be making the big bucks, but that’s not always the case.
It’s about how engaged your audience is. Only have 100 followers on Instagram? If every person was invested in you and your content, you could make more sales than someone with 1000 or 10,000 followers.
One of the biggest challenges of marketing is producing engaging content. So, how do you make content that connects and converts? Here are 3 quick tips you can start using now.
👽 Originality
Is originality possible when you’re looking out at the oceans of people all making content? Absolutely. Something may have been done before, but how can you put your unique spin on it?
You have a unique set of life experiences. Only you can communicate your message to people in a way that only you can!
Put your personality into everything you produce. Don't be afraid to share what you like and dislike. It builds rapport with your audience when they can sense the presence of a real human being, not just a corporation.
📚 Tell a story
Sharing accurate information and data is important, as much as telling a great story is. That’s what people connect to, and why we binge Netflix!
People want to know what happens next.
Brené Brown wasn’t lying when she said, "What we know matters, but who we are matters more."
Tell a story, don’t be afraid to share details about you, and make people want to know what happens next.
At the end of the day, people buy from people. And note, if authenticity is at the heart of your business, you’re more likely to have more conversions.
💎 Make it crystal clear what you want your audience to do
People scan content. I hate to break it to you, but no one is going to read every word of your post.
Having a clear call-to-action makes it easy for your customer to act. Telling people what you want them to do is one of the best ways to get people to engage with your content.
Make the process as easy and seamless as possible for them, and people will be more likely to:
A) Buy from you
B) Keep engaging with your content
C) Keep buying from you in the future
Want to improve your engagement but always feel like you’re lacking time? Book yourself in for a free Discovery Call to chat about how we can help take the overwhelm away!
