1 Simple Shift To Improve Your Marketing

Whatever industry you’re in, this one simple shift to improve your marketing will apply to you and your marketing efforts. Maybe you haven’t heard this before, or maybe you have and you need to brainstorm a few ideas around how you can make this shift!

And that is… making your ideal customer the star of the show. ⭐

Instead of focusing on what you can do and offer, make it all about your ideal client—their goals, hopes, dreams, fears, blocks etc. The innovative and disruptive perfume brand, Kierin NYC, have mastered the art of making their ideal customer the star of the show. 

The brand uses powerful storytelling, and puts the customer at the heart of each story. Every perfume they sell has a unique story, evoking the feeling customers can expect to feel when wearing the perfume.

 What do you think of the story of their perfume, 10 a.m. Flirt? 🏙

 10 a.m. Flirt - A NYC Story

‘Crisp green grasses sway high above the concrete jungle. Refreshed by the breeze, I gaze over the immense cityscape of New York. A path extends before me, with possibilities seemingly limitless. In an instant, our eyes lock. A magnetic attraction. Electrified by this connection, our lips form a smile. A Highline Flirt.’

See how this sparks curiosity and emotion? ⚡

Whilst the specific scents in each perfume are still shown, Kierin NYC demonstrates how to focus more on selling the feelings and less on the features! 

The founder, Mona Maine De Biran, said in an interview for fragroom.com, “Art and the city are our muses, not celebrities or elitist stereotypes. We do not produce scents that segregate the city by gender or into neighborhoods. We transcend those boundaries with scents made simply for bold individuals. We have chosen not to perpetuate biases and, for example, do not produce scents “for her” or “for him”. We aim to inspire people, not define or confine them.”

 For that reason, Mona also chooses to favour micro-influencers instead of enlisting celebrity endorsements from her friends from the entertainment industry. This gives bold individuals the opportunity to use their creative talents for a brand they truly love.  

 Again, the focus is on the customer. Instead of focusing on celebrities who may not even care about the perfumes, Kierin NYC seeks to elevate the individual to “celebrity”. 

 How can you make your customer feel like a celebrity? ⭐ 

👉Need help with making your customer feel seen and heard? Feeling overwhelmed? Book yourself in for a free discovery call with me.