Does Marketing Have To Be Complicated?

Spooky season is upon us, and we have a treat of a myth-busting in store for you today! 🪄

Halloween originates from the Celtic festival known as Samhain, which was held on November 1 in contemporary calendars. It was believed the souls of the dead returned to their homes on that day, so to ward off spirits, people dressed in costumes and lit bonfires. 

The first reference to trick or treating appeared in an Alberta newspaper in 1927:

'Hallowe’en provided an opportunity for real strenuous fun. No real damage was done except to the temper of some who had to hunt for wagon wheels, gates, wagons, barrels, etc., much of which decorated the front street. The youthful tormentors were at back door and front demanding edible plunder by the word “trick or treat” to which the inmates gladly responded and sent the robbers away rejoicing.'

Since then, Halloween has grown in popularity with companies big and small capitalizing on this holiday. Today, Halloween is one giant marketing campaign of consumerism! 

You may be impressed (or sometimes not so impressed) by the elaborate Halloween marketing campaigns of the corporate giants, and it's true that some of these companies may have to do a lot of research and analysis to get the results on that huge scale. 

Here’s the thing: marketing CAN be complicated, but it can also be utterly simple, especially for small to mid-sized companies. 

The ultimate goal of marketing is to put the needs of your ideal customers and current customers at the heart of your business. 

What all great marketing should have in common, whatever the size of your company, is the ability to sell MAGIC. 🔮

Marketing is based on desire, and helping your customers meet their desires. 🧙 Learn how to tap into that desire and the emotions your customer is feeling, and marketing becomes straightforward. 

Let’s look at the world’s leading doughnut brand. What does the ideal customer of Krispy Kreme desire the most? 

Of course, they desire the best, most delicious doughnuts, but what’s better than doughnuts? FREE doughnuts. 

In Krispy Kreme’s Halloween campaign of 2017, they announced they were giving away free doughnuts. All customers had to do was show up in costume to any Krispy Kreme shop.

This was a very simple marketing campaign to get new ideal customers trying their doughnuts, and keep their current customers invested in the Krispy Kreme experience. 

By tapping into the fun and magic of Halloween, Krispy Kreme were able to create buzz around their brand, gain new customers and create a memorable Halloween experience so that customers new and old want to keep coming back! 

How do you tap into the magic your ideal customer desires? 🤔 Well, every decision you make needs to have your ideal customer in mind. 

You do this by knowing your brand personality, vision, messaging and ideal customers from back to front. It takes a little work, but I believe it can be very straightforward.

My course, 6 Steps to Marketing Clarity, helps you get those marketing foundations nailed. Once you have this clarity, you can carry out your marketing efforts with more ease, with every decision you make for your ideal customer becoming second nature. 

You can grab the course here for only £97 and get stuck in straight away.