Why You’re Making DIY Marketing Mistakes (And What to Do About It)
Are You Wasting Money on DIY Marketing?
Let’s start at the beginning. You’ve spent hours creating social media posts, tweaking your website, and trying every trendy ‘how-to-market-your-business’ hack under the sun. This is it - you’re a marketing guru now…
…until you’re not.
The realisation slowly dawns on you that all your efforts (and stress) haven’t paid off and the results are looking pretty sorry for themselves. Sound familiar?
We get it. Doing DIY marketing for your own business seems like the best way to save money but the reality is that marketing isn’t just about doing stuff; it’s about doing the right stuff.
While it might feel like you’re saving money upfront by doing it yourself, in the long term it’s actually costing you.
Here are some of the reasons why your DIY marketing might be failing:
DIY marketing mistake: You’re wasting time on trial-and-error strategies
If you don’t have a clear marketing plan in place, then you’re guessing what works instead of identifying the data and using it to your advantage. Trial-and-error strategies result in a lot of time and effort but with very little reward.
The solution: Peeling back the layers on your data and determining what is actually moving the needle will help you build a strong marketing strategy for your small business. This can be done by analysing data and setting clear objectives - instead of wasting your efforts, you’re maximising them!
DIY marketing mistake: You’re losing opportunities because your messaging isn’t connecting
Uh oh. You’re missing out on important opportunities with weak brand messaging. It needs to be clear and engaging so that potential clients know what you’re about and feel inspired to take action and invest in your service or product.
The solution: Make sure the content you’re creating is strong and cohesive. Pair a strong brand voice and image with targeted marketing strategies (as mentioned above) and you’ll be on track to connect with the right people at the right time.
DIY marketing mistake: You’re losing revenue because you’re juggling too much
You’re looking to grow your business but you’re too busy juggling everything else, creating content, optimising SEO, email campaigns, social media management - and that’s only the marketing! At some point, something has to give and those spinning plates will come crashing down.
The Solution: Delegate tasks to experts who know how to best expand your business with clear marketing strategies and strong content that reaches the people it’s intended for. Meanwhile, you focus on what you’re good at - running a business!
Effective marketing is an art and a science.
You need strategy, expertise and a sprinkling of magic. DIY marketing can work, but hiring an expert is what will really launch your business to success and we’d love to help you:
• Focus on growth, while you focus on your strengths
• Ensure your marketing aligns with your business goals
• Save you time, stress and money
Wondering How We Do That?
There are many ways!
We cover all your marketing needs from Social Media Management, Content Creation, Marketing Audits, Strategies and Plans, to SEO, Email Marketing, Copywriting and Brand Development.
Ready to make your marketing work as hard as you? Then you know what to do.
Get in touch with us and let’s start the conversation.