The Marketing Collective Partners with Best of Dorset Attractions
“The future of tourism marketing is built on genuine collaboration. By combining resources and expertise, we significantly increase our reach, enabling all partners involved to thrive.”
The Marketing Collective, a tourism and destination marketing agency, is thrilled to announce its latest partnership, taking over the management of the long-standing Best of Dorset Attractions consortium. This exciting development coincides with English Tourism Week, highlighting the agency's commitment to supporting the UK's vibrant tourism sector.
Known for its successful collaborative marketing model with Hampshire's Top Attractions (since 2010) and Sussex Top Attractions, The Marketing Collective will now apply its wealth of expertise and innovative marketing strategies to Dorset’s visitor attractions. This approach champions partnership, creativity, and digital excellence to amplify regional tourism, promote visitor experiences, and boost visitor numbers across the county.
Nik Wyness, Head of Marketing & Engagement at The Tank Museum welcomed this partnership:
"We’re excited to be working with The Marketing Collective as we reinvent the Best of Dorset Attractions partnership. With local authorities reducing their support for tourism, collaboration between attractions has never been more critical. The Marketing Collective’s proven success and passion clearly demonstrate they have the experience and fresh perspective needed to keep Dorset’s top attractions competitive and thriving."
At the heart of The Marketing Collective’s success lies a visionary shift, from viewing fellow attractions as competitors to seeing them as partners. The agency creates a powerful synergy that delivers tangible results by harnessing collective knowledge, pooling resources, and running joint marketing campaigns. With 75 attractions involved in Hampshire’s Top Attractions 2025 campaign, the agency has consistently achieved impressive growth in website traffic, social media engagement, and visitor numbers.
Jo Cooper, CEO and Founder of The Marketing Collective highlighted the benefits of working together:
"The future of tourism marketing is built on genuine collaboration. By combining resources and expertise, we significantly increase our reach, enabling all partners involved to thrive. When attractions unite, everyone benefits, the visitors, businesses, and the entire region. It is a model that we know is successful so we are looking forward to using our marketing knowledge and experience in Dorset."
Drawing from its success in transitioning Sussex Top Attractions to a digital-first strategy in 2024, The Marketing Collective will implement a comprehensive digital transformation for Best of Dorset. Strategic initiatives include enhanced social media engagement, targeted email marketing campaigns, and improving online visibility through data-driven website enhancements and robust search engine optimisation.
Complemented by traditional marketing, these initiatives aim to cement Dorset’s attractions firmly at the forefront of visitors’ minds, ensuring that the county continues to stand out as a destination to visit.
This exciting partnership signals The Marketing Collective’s continued growth, dedication to regional tourism, and determination to inspire unforgettable visitor experiences throughout Dorset.
For more information or to join Best of Dorset contact jo@themarketing-collective.com