The Marketing Collective Takes Helm of Southampton Region Hoteliers Association

Ushering in a New Era of Growth and Collaboration

The Marketing Collective, a leading marketing agency specialising in collaborative tourism initiatives, has announced its official takeover of the management and growth of the Southampton & Region Hoteliers Association (SHA). This exciting development builds upon a longstanding partnership between the two organisations, marked by successful collaborations such as the acclaimed SHA Hospitality Awards.

Southampton & Region Hoteliers Association plays a crucial role in uniting hospitality professionals across Southampton and its surrounding areas, fostering networking, knowledge sharing, and collective advocacy. Recognising the challenges faced by volunteer-led associations, The Marketing Collective is stepping in to provide dedicated resources, strategic direction, and a fresh perspective to drive the SHA's continued evolution.

"We are thrilled to deepen our involvement with the Southampton Region Hoteliers Association," said Anna Hales, Project Manager at The Marketing Collective. "Our focus will be on amplifying the SHA's voice within the industry, facilitating valuable connections between members, and championing the exceptional hospitality experiences found throughout the region. We also see immense potential in inspiring the next generation of hospitality professionals."

The Marketing Collective brings a wealth of expertise in collaborative marketing, having spearheaded successful initiatives for Hampshire's Top Attractions and Sussex's Top Attractions. The agency firmly believes in the power of collective action to overcome marketing challenges and create a unified voice that resonates with audiences.

"The current climate demands a collaborative approach," added Anna. "It's not about competition, but rather about how we can work together to achieve more. By fostering collaboration and knowledge sharing, we can strengthen the hospitality industry across Southampton and its surrounding areas, ultimately benefiting both businesses and visitors alike."

The Marketing Collective's takeover of the SHA marks an exciting new chapter for the association, filled with promise and potential.