Is TikTok A Fad?
As the newest and most current social media platform right now, some people believe that TikTok is a fad and it’s not here to stay.
Social media platforms don’t always remain popular, and it’s always a possibility any platform will close down and you could lose all your followers today, which is why it’s important to build an email list and connect with your audience there.
If you build your brand well, it won’t matter if a single platform meets its demise as you will have built a strong connection with your audience across a few platforms.
Many believe TikTok’s popularity will fade into the background just like Myspace and Tumblr. Whilst this could be a potential future, TikTok is still in its early days, and whether it does or not, the most important thing is that digestible short-form videos are in!
Consumers will continue to look for this content, whether it’s on TikTok or another platform. And TikTok is currently the leading platform to master the art of snackable short-form videos.
As an app that’s on its way to being the most downloaded app, if you know part of your audience will be on there, it makes sense to jump on TikTok. Before deciding to experiment with any social media platform, it’s worth considering if it’s right for your business. Check out our blogs, which social media platform is best for your business? part 1 and part 2.
Is your target audience searching for your niche on TikTok?
And are you missing out on potential customers? Well, with a huge 443 billion views, entertainment is the most desired niche on TikTok, followed by dance.
According to Quantum Marketer, the next most popular categories on TikTok include: Pranks at 54 billion views, Fitness at 43 billion views, DIY at 29 billion views, Beauty and Skincare at 22 billion views, Fashion at 18 billion views, Recipes at 13 billion views, Life hacks at 8.3 billion views, Pets at 8 billion views and Outdoors at 1 billion views.
Even if your niche is not part of this list, with TikTok's predicted growing popularity for 2023, you can be sure that TikTokers will be searching for and viewing content in other niches. By including TikTok as part of your 2023 marketing strategy, you have an opportunity to be found by more of your ideal customers and clients that are hanging out there.
On 15 December 2022, TikTok launched their What’s Next 2023 Trend Report, so marketers can prepare for the changing wants and needs of their consumers and create/adjust their strategies.
TikTok’s Global Head of Business Marketing, Sofia Hernandez, said:
"2022 was the year people realized they didn't have to live their lives as they always have done - with different points of view and ideas transcending cultures on TikTok. Next year we're going to see more of this - as our communities get more confident and inspire positive change together. Against the backdrop of the increasing cost of living and its associated challenges, our What's Next report indicates people will be seeking new ways to achieve success, happiness and wellbeing - and TikTok will be a tool to help them find it.”
TikTok have predicted, based on their research and consumer behaviours, that there will be three major trend forces in 2023.
🚀Actionable Entertainment
🚀Making Space for Joy
🚀Community-Built Ideals
If you’re thinking of trying TikTok for your brand this year, or want to continue building your TikTok audience, you can catch the full TikTok trend report here which has more detail on these trends!
And if you would like to build your brand and ease the pressure on your social media this year, book a free Discovery Call, so we can chat about how our social media management service can help you build your business with reduced stress.
