Is it a good idea to outsource your marketing?

Sometimes employing a full or even part-time marketing person isn’t feasible for a business, especially in the tourism industry when seasonal highs and lows pose a risk to employing someone year round.

You also have to balance employing someone the business can afford, with someone who has the skill to really drive your marketing forward…and not rely on you the whole time!

Marketing is hugely important to the success of your business, and investing in the right marketing resources will ensure it’s worth your return on investment.

So, should you outsource your marketing?

Short answer…YES!

There's a lot of benefits of outsourcing your marketing, such as giving you more time and taking away the strain. It doesn't even have to be all of your marketing, it could be an element of it on a short term basis, monthly Project-Based or a few weeks.  

Here are some of the key benefits to outsourcing your marketing

Outsourcing will give you time, reduce overwhelm and it will help you to feel in control.

If there's specific marketing tasks that you just don't have the time to do, outsource it. There are people like us that love doing those tasks that you either don't know how to do or don't want to do and just find really frustrating.

Having a clear strategy and being accountable and delivering it.

When you’re dipping in and out of marketing, you're almost micro-dosing on the different elements, tactics and strategies within marketing and never really following a plan.

By outsourcing your marketing you will have a plan, a plan you have written or is written for you. With our clients will agree what needs to be done, create a plan and then we are accountable to action that plan.  We deliver it for you, so it's structured, it links back to your business objectives, is not just dabbling in social, dabbling in clubhouse, dabbling in these different things, there are clear aims, objectives, and results.

Outsourcing saves you time and money.

If you're at that point of needing to recruit a marketing person consider outsourcing. You'll get a whole team and not just one person, and you haven't got to pay PAYE, national insurance and pensions.

You can also keep it to a cost that fits with your budget and increase and decrease activity to fit with the ups and downs of the business.

Marketing is about strategy, time, money, creation and innovation.

A professional marketing agency, like us, will be filled with creative marketing minds and come up with brilliant ideas for your marketing campaigns, we’ve tried and tested things before so already know what works well and what wastes time and money. We've been there, we've been through all the pain of trying to sort out Facebook adverts and understanding the Instagram algorithm. All of that. We've done it, we understand it, we've tried, tested, tried, tested.

We can tell you exactly what works and what doesn't work and we can manage it for you.

So don’t keep asking yourself how am I going to manage my marketing, ask yourself WHO can do it for me.

We offer a range of marketing services and packages. From small campaigns to your full off-site marketing team. Talk to us and see how we can help.