N ti n l bl d Week #Missingtype #Nationalbloodweek

It is National Blood Week and the NHS Blood and Transplant service have launched a vital and brilliantly creative campaign to attract more donors.

The service needs over 204,000 new donors to replace those who can no longer donate and to ensure the right mix of blood groups. There are 40 percent less people giving blood than there was 10 years ago.Not only has the campaign caught our attention due to the imaginative and well executed message, but it is also something close one of our team.Managing Director Jo Andrews, received a blood transfusion on the 10th of June 2011 following major surgery, just 10 months after setting up The Marketing Collective:"I was extremely ill following my surgery and needed blood. It was lucky that I have a common blood type so the supply was available, but for some, it can be a worrying and desperate time.  It isn't until you or a loved one needs something like a transfusion, that you appreciate the importance of giving for others. It does change and save lives and we should never take it for granted," commented Jo.Campaigns which deal with sensitive issues can sometimes be hit or miss, but a huge 'hats off' to the agencies that developed and worked on the campaign. We hope that something so simple as missing the letters A O and B our of signs, logos, articles and well, anything that can make an impact, encourages more people to register and donate.Register today and help save lives : www.blood.co.uk/news-media/campaigns/national-blood-week/