Optimise Your Social Media Presence

Are you missing out on the abundance of opportunity to optimise your social media presence and grow your brand? By not using the right social media platforms for your business, you could be sitting on a gold mine of missed growth.

Whatever the age of your target audience, you’ll find them on social media; Gen Z and Millennials are not the only people using the platforms! Platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn have a wide range of users, spanning all age groups and demographics. So, who are your audience and where will you find them hanging out online?

 According to Hubspot:

🟣40% of internet users aged 46 to 55 are on LinkedIn by the end of 2020.

🟣55% of Facebook users are over the age of 35 as of 2021.

🟣Over 70% of 45-64 year old US internet users watched videos on YouTube.

If there are social media platforms you're not using that you think might be a good fit for your brand and your audience demographic, maybe it's time to rethink your marketing strategy. Here are some reasons why:

Reach your target audience

You can connect with your target audience in a more personalised and engaging way when you’re on the right social media platforms. Features like hashtags, targeting options and analytics can help you reach your ideal customer and build a loyal following.

You can use social media to build relationships with your customers by responding to comments, messages, and reviews. People actively look for brands to follow and believe in on social media, so it’s an amazing tool for creating a community around your brand and increasing customer loyalty. 

Build brand awareness

By consistently sharing high-quality content that resonates with your target audience on the right platforms for your brand, you can increase your brand’s reach and attract new customers. You can also use social media to showcase your products or services, share customer testimonials and highlight your unique selling points. Get on the same platforms as your target audience, and communicate your messaging in a way that leaves your customer waiting for new content.

Drive traffic to your website

Links to your website in your social media posts can encourage followers to visit your site and learn more about your business. You can also use social media to showcase your products or services, share customer testimonials and highlight your unique selling points. 

Social media is cost-effective

Generally, social media is more cost-effective than traditional marketing methods. You can create a business account for free and reach a large audience without spending a lot of money. Social media advertising allows you to set your own budget and target specific audiences, so you can get more bang for your buck.

So, social media is a powerful marketing tool that's not just for teenagers on TikTok (in fact, you’ll find older generations on TikTok too)! It can help businesses of all sizes connect with their target audience, increase brand awareness, drive traffic to their website, and save money on marketing costs.

Are you not yet optimising your social media presence? Maybe there are platforms out there that you haven’t even considered that could work amazingly well for your business; where that ideal customer who would adore what you’re offering is waiting for you to show up!

What do you struggle with the most when it comes to social media? If you want help with your socials to ease the pressure, get in touch with your biggest concerns and challenges.